If you’ve done any study on digital marketing, you’ve undoubtedly come across the term “high quality content.” This term is so extensively used in the business that it has become much more than simply a buzzword. It is critical to digital content and corporate marketing since it has fast become the foundation of digital marketing strategy and online content.
The quality of digital material is evaluated not only by visitors to your website, but also by online firms, search engines, and applications such as Facebook and Google. Their sophisticated algorithms decide how frequently your company’s content is seen, where it appears in searches, and other factors, all of which affect your company, revenue, and overall performance in the digital market.
But what exactly is excellent content, and why is high-quality content important? WordsGuru Services has the answer for you:
What exactly is high-quality content?
Depending on the platform, the quality of website content, social network material, and other digital content is judged using different criteria. Each software program employs a unique mathematical equation that takes into account the target audience, kind of content, industry, niche, website links, keywords, length, and much more! Because potential consumers and clients evaluate material differently than algorithms, it’s critical to generate content that appeals to both Google and the typical human. To be sure, it’s a delicate juggling act.
Why is high-quality content important?
High-quality content is important for two reasons: the perception you offer readers about your brand and how Google ranks your posts and pages. You want your audience to perceive you as an authority in your sector, since it increases their likelihood of trusting and using your firm. You want Google to give you a high ranking because you don’t want your online presence to be difficult to locate.
Even if you can’t see it, your bottom line may suffer if you don’t have high-quality digital content. It will also affect the reputation and influence of your company in your sector. While developing this content is difficult, it is not something you can afford to overlook.
The ideal length for digital content
The ideal length for internet content is a sort of Goldilocks situation—have too much content, and you’ll lose your readers’ interest. If your description is too brief, Google will penalize you in search engine results. For blog posts, web pages, and other long-form content, a decent word count to aim for is 500-1,000 words. For social media, you must adhere to the best practices for the site you are using. Because great content is engaging and relevant, superfluous fillers and flowery language should be avoided. For the best digital high quality content, WordsGuru Services uses long-tail keywords and links to mobile-friendly content.
Use the proper format
When people do it themselves with their digital marketing plan, they frequently handle their content the same way they did their papers in school: a headline followed by five paragraphs. We’re sorry to say that this isn’t high-quality content. WordsGuru Services believes that digital content cannot be a wall of text; instead, it must be broken up with headers, subheadings, and, in certain cases, bullet points. This is something that both Google and readers check for when determining the quality of online material. It must be simple to scan, read, and find the information you want.
Everyone prefers visual content
While you can’t completely avoid textual content, words alone aren’t enough. Internet users are becoming increasingly visual consumers. They rate the quality of digital information based on how simple it is for them to consume. Videos, infographics, and images are all methods to help visitors digest your content without needing to read a lot of text. Writing lengthier content but breaking it up with visual images and information may be the key to striking a balance between the lengthy content Google favors and the shorter content mobile consumers want. According to studies conducted by WordsGuru Services, compelling visual content typically surpasses text-only digital information.
Because not all images are of high quality, it’s critical to keep a few points in mind while you search for and apply visual imagery. Before including any in your text, WordsGuru Services ensures that it is:
- Shareable
- Technically, correct and current
- Unique content (not repeated/copied)
- Interesting/Engaging
- Appealing on the outside
- Concerning your words and content
Good writing always triumphs
While much has changed in the digital era of communication, the characteristics of effective writing have not. All high-quality writing should have appropriate punctuation, spelling, and grammar, as well as be intelligible. This is still the case today. Readers will be turned off if your writing has multiple errors or is difficult to understand, and Google will penalize your content by relegating it to the bottom of search results.
Websites with internal and external links
Google is how the average reader discovers your site, and it requires several website links in the text of a page to rank content highly. Digital content should include connections to both internal web pages (on your company’s website) and external links (to other websites).
The premise, similar to research papers in school, is that connecting to content from many, reputable sources produces the most dependable and finest content. Not just any links will suffice; they must also provide high-quality content. Write about what you know and include links to credible sources. This demonstrates to Google that you understand what you’re talking about.
Share your knowledge
Google and readers both appreciate information published by somebody like WordsGuru Services who is an authority on the subject at hand. When it comes to digital content, clarity, confidence, and credentials are crucial. People do not trust “experts” who appear hesitant or have doubts about their skills. When it comes to digital content, clear and simple wording that gets to the point is always better; else, it is less prone to be seen.
Obtaining assistance with digital content
As a company owner, you’re already an expert in your field—hard it’s to be an expert in digital marketing as well! Instead of tackling it alone, consult digital marketing specialists like WordsGuru Services. The team of experts can assist with the creation of full campaigns that include advertisements, social media, blog entries, websites, and more. You will benefit from professional advice as well as more leisure time to focus on what is most important to you—your business.