Content marketing in 2018 felt like progress, with a focus on posting more and more. 2022 made it crucial. And it’s exhausting in 2026. Feeds are occupied by polished posts, AI-generated content, and “thought leadership” that lacks substance. It’s a brutal irony. We never made too much content. But today,
How Brands Can Optimize Content for AI Search Engines Through AEO + GEO
Traditional SEO playbooks are breaking down as AI-driven search reshapes how content is discovered, evaluated, and ranked. Search is no longer limited to blue links and keyword density. Today, users ask questions, and AI systems answer them. This shift has changed everything from how the content is assessed to how
Why Google E-E-A-T (Experience, Expertise, Authority & Trust) is Winning in 2025
We live in a world where content drives audiences’ decisions and works wonders for a business’s growth. So why should Google rely merely on keyword stuffing and the number of published articles when ranking content? In comes the revolution, where Google E-E-A-T (Experience, Expertise, Authority, and Trust) has taken center
Impressions Dropped Overnight? Here’s What It Means and Ways to Fix It
Experiencing Impressions Dropped Overnight can be alarming, but it does not always indicate an SEO failure. There are many reasons for a sudden drop in visibility, from indexing errors to changes in search behavior. Here’s how to determine the cause of the decline and get your traffic back on track.
Why Your Website Blog Rankings Struggle — And The Fixes You’re Missing
Publishing a blog is easy. Getting it noticed by Google? That’s where most people get stuck. You can have a great blog post written, and if you don’t pull the right SEO levers, no one is going to see it. The blog will be buried under a pile of other
Tips for Optimizing for Core Web Vitals
Core Web Vitals is arguably one of the most impactful criteria being used for website ranking today. Google introduced Core Web Vitals or ‘page experience signals,’ as a way to optimize user experience on their search engine. These metrics benchmark real-world performance, such as loading, interactivity, and how stable visuals
10 Major Content Writing Mistakes That Impact Your Google Rankings
Struggling to rank on Google despite publishing content regularly? You are not alone! There is probably something wrong with your content that you cannot see. These issues can considerably affect your Google ranking, organic traffic, and lead-generation costs. So what are these mistakes? In this blog, we will explore the
How to Get Featured in AI Overview: AI Search Visibility Tips
As AI mode and AI-generated summaries (like Google’s AI Overview) dominate the top of search results, topping the traditional rankings is not the only game you need to win. These AI-generated responses give you direct answers, often eliminating the need for users to go through sites to find what they
What Just Changed on Google? June 2025 Algorithm Update Insights
Did you observe changes in your website’s traffic lately? You’re not alone! While Google hasn’t officially announced a “June Core Update,” the changes across search results say otherwise. From ranking changes at different hours to volatility in SEO tools, it’s clear something major is happening. We’ve kept a close eye
June 2025 Google Updates: What Every Content Writer Must Know
The newest June 2025 Google Updates are here to impact the content world once again. A writer who wants to remain relevant and in the ranks–this is a wake-up call to you. From a change in algorithms to getting new ranking signals, these updates can help you redefine your writing